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Wix is one of the best website builders on the market, and just edged out Squarespace to take the top spot on our most recent platform tests. All in all, Wix has four premium pricing plans to pick from, a well as a free plan.
You can now subscribe to Wix for as little as £9 per month (for the Light plan) and up to £119 per month (for the Business Elite plan) when billed annually. There’s also its £16 per month Core plan and our favorite value e-commerce Business plan for £25 per month. For larger businesses, the custom-priced Enterprise plan is a solid option for scaling up operations, too.
Read on for full impartially-reviewed details about each of its plans, plus the hidden costs, to see if you want to join the 2 million signups Wix receives every month.
Following on from launching its AI writer tool last year, Wix recently announced a ChatGPT-style website builder than can generate custom sites for you, based on short prompts. These AI additions can cut down your total building time from several hours to just minutes, which is a huge boon for beginners.
Although its stock price has dropped drastically since its 2021 peak, it remains a very popular website platform with strong long-term growth. But, unlike most digital products right now, Wix‘s recent pricing changes have not been straight skyward. Wix has increased its prices since last year and rebranded its plans to offer a new selection of options. On the plus side, they do include more storage space now, for no additional cost.
Pivoting sharply towards business users, Wix pricing plans are now almost entirely geared towards online sellers, with just one plan – Wix Light – available without online payment features.
Wix Pricing: How Much Does Wix Cost?
Browsing through Wix price plans was a bit mind-boggling last year, as you had eight separate plans to wade through. Now there are just four (plus the Enterprise option), and it’s much easier to pick and choose the plan you need.
Click the arrows to scroll through the table and compare all the price plans.
Light | Core | Business | Business Elite | Enterprise |
Price (billed annually) | Price (billed annually)
| Price (billed annually)
| Price (billed annually)
| Price (billed annually) £275+/month |
Best For Basic small business website | Best For A small online store | Best For Expanding online sellers | Best For Fast-moving online stores | Best For Competitive large retailers |
Key Features
| Key Features
| Key Features
| Key Features
| Key Features
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Like most website builder companies, Wix offers a free trial of 14 days plus a 14-day money back guarantee on all premium plans so you can test out a price plan to see whether it’s the right fit.
All of Wix’s plans have been replaced with different offerings. For instance, Wix has dropped its “Connect Domain” and “Combo” plans to replace them with “Light” and “Core.” We’ll look in detail at each of these in the sections below.
Overall, Wix’s pricing changes mean it now offers more storage space for the same price. This was sorely needed, as many of Wix’s competitors offered a lot more storage for lower costs.
And you can still get unlimited storage with Squarespace from £12 per month (paying for one year upfront). You’ll only get the equivalent from Wix at its £119-per-month tier (on an annual billing cycle).
For a detailed breakdown of features, check out our Wix review.
Let’s take a closer look at Wix Light, next.
Wix Light
- What is it? A basic website builder for making simple websites
- Who is it for? Small business websites or micro-entrepreneurs
- Why should you use it? It includes online forms for capturing visitor data
- How much does it cost? £9 per month – discounts available for two or three years of prepayment
The Wix Light plan costs £9 per month if you pay for one year upfront, otherwise, the month-to-month cost is £11.50. You’ll get an easy-to-use website builder, with 2GB of storage, but without any of the sales features Wix is known for. Here’s what is included with Wix Light.
Wix Light: Features
- Removal of ads
- A free custom domain (for a year)
- Basic marketing features like automated emails and lead-generation forms (4)
- 24/7 customer care
- 2 collaborators for your website
Wix Light: Who Is It For?
This plan is only suitable for basic business purposes – a place where customers can find your email address and some photos when they Google your name.
Its storage size is realistic for small and local businesses uploading photos of products, audio content, menus, and so on. And, by removing any Wix-branded adverts found on its free plan, it avoids amateur aesthetics that may distract from your business message.
The addition of a custom domain name is another boon for your business. Our research shows that having a unique URL should allow your company to be found via search engines much more easily. However, be wary of hidden costs: after the first year, you’ll begin paying for that custom domain name.
Because of these benefits, we feel it’s a solid option for small business web design such as repair services, automobile services, antique stores, and neighborhood services like tree surgery.
Wix Core
What is it? An affordable online store builder with solid sales features
Who is it for? Smaller retailers starting a small store
Why should you use it? Customers can create an account to store payment and delivery details
How much does it cost? £16 per month – discount available for two or three years prepayment
For £16 per month, Wix Core opens up a whole range of retail opportunities compared with Wix Light. While Wix Light provides little more than a nice place to host images and collect customer emails, Wix Core allows you to set up a fully-fledged e-commerce store.
Its monthly price is a little more expensive, at £19 per month, but if you pay for a year upfront Wix Core works out at £16 per month. Below are Wix Core’s key upgraded features from Wix Light, plus some of the all-new features of this tier below that.
Wix Core: Upgraded Features vs Wix Light
- 5 collaborator accounts (instead of 2)
- 50GB storage (instead of 2GB)
- 50 lead-capture forms (vs 10) with 50 fields per form (vs 10)
Wix Core: New Features vs Wix Light
- Basic site analytics – monitor traffic and performance
- Basic e-commerce tools – accept payments and subscriptions for up to 50,000 products, sell on marketplaces/social channels
- Access to Wix industry-specific platform tools (Bookings, Hotel, Restaurant, Art, Tickets and Events management platforms)
- Up to 25 products for dropshipping by Modalyst
- Ten ‘Back in Stock’ notifications per month
- Site Chat to answer customer questions
Wix Core: Who Is It For?
With Wix Core, you can sell a wide range of product types, including digital artwork, video, and audio.
You can sell subscriptions affordably on the Wix Core plan, unlike Squarespace, which requires an upgrade to its £35 per month Commerce Advanced plan. While it’s bookings platform lets your clients book services, classes and more, all synced with calendar, communication, and analytics tools.
Businesses in retail will enjoy its webchat feature too, since it provides a convenient customer service channel in case any questions are holding back a purchase decision.
It’s also the lowest Wix pricing tier to offer site-wide analytics, providing you with tips on how to improve traffic (the flow of visitors) to your website.
However, there are lots of limitations, making it unsuitable for more ambitious online merchants. For instance, you can’t collect product reviews, nor can you sell in multiple currencies. You don’t get access to shipping features like the ability to print shipping labels and manage fulfilment.
So you’ll need to arrange your own delivery processes and keep a handle on orders without much automation from Wix’s side.
Wix Business
What is it? A comprehensive platform for organising and automating your sales process
Who should use it? Online sellers looking to scale up
Why should you use it? Order fulfillment tools such as shipping label printing
How much does it cost? £25 per month – discount available for two or three years of upfront payment
Wix has a £25 per month tier (when paid yearly) titled “Business” with 100GB storage. With this plan – which costs £29 each month when paid month-to-month – you can do the same as Core plus upgrades on several features, as well as all-new ones.
Wix Business: Upgraded Features vs Core
- 10 collaborator accounts (instead of 5)
- 100GB storage (instead of 50GB)
- 25 lead-capture forms (vs 10) and 75 fields per form (vs 50)
- 250 Products for dropshipping by Modalyst (vs 25)
- Collect and post 1,000 customer reviews by KudoBuzz (vs 0).
- Unlimited ‘Back in Stock’ notifications (vs 10 per month).
- Use multiple currencies (vs none).
Wix Business: New Features vs Core
- Automated tax calculation for 100 transactions per month
- Advanced shipping tools such as printing shipping labels and syncing with shipping apps
Wix Business: Who Is It For?
All the above means this is the plan for small business leaders who are truly looking to scale up and expand their product offerings for selling online. On the other hand, local businesses or micro-entrepreneurs selling trinkets or offering one-to-one services at very low volumes would do better with Wix Core.
We recommend Wix Business for merchants with their sights set on overseas sales in particular, because of the following features:
- Sell in six currencies
- Build multiple websites
- Manage five locations from one account
- 10 staff accounts with custom roles for each
These features give you extra control over website permissions, meaning you can set up your staff to collaborate effectively on various websites.
One of the few limitations of this plan is that you can’t implement a loyalty program (with points, coupons, rewards, etc.). But other than that, it’s a genuinely great value option for online selling. You’ll be able to collect up to 1,000 customer reviews, which are vital for helping users to trust your site.
Wix Business Elite
- What is it? A heavy-duty website builder for expanding established online stores
- Who is it for? Fast-moving SMB retailers with some experience under their belt
- Why should you use it? Priority customer support
- How much does it cost? £119 per month – discounts available for two or three years of prepayment
If your online sales are steady, your brand is gaining popularity, and you’re looking to expand Wix Business Elite is a decent option for expansion support. At £119 per month (paying for one year upfront), it’s certainly more affordable than Shopify Advanced at £344 per month.
Wix Business Elite: Upgraded Features vs Business
- Unlimited storage space (instead of 50GB)
- 15 collaborators (vs 10)
- Advanced features, including marketing tools, analytics, and e-commerce
- Retain customers with loyalty programs to share discounts, coupons, and rewards
- Collect up to 3,000 product reviews (vs
- Unlimited dropshipping products via Modalyst
- Advanced marketing, analytics and e-commerce tools
- Priority customer support, including VIP phone support (vs regular 24/7 support).
Wix Business Elite: Who Is It For?
For these reasons, we recommend it for retailers in industries where speed is vital to successful operations. If you’re selling pricier items (perhaps with customisation), your clientele is going to expect better customer service than a small-time seller on eBay.
A total of 15 collaborators should appeal to large businesses that need to delegate work amongst employees, too. Meanwhile, a boost to the number of potential product reviews and the ability to loyalty rewards should help improve customer trust and retention, attractive to businesses looking to improve customer numbers further.
You’re more likely to be able to provide rapid issue resolution with the phone support from Wix that you get at this tier. We have to say it’s a bit cheeky to charge so much for access to phone support, given that IONOS offers this at all levels.
Alternatively, Square Online offers impressive 24/7 phone support at its £64 per month plan, making it potentially more appealing for ambitious sellers concerned about monthly outgoings.
Does Wix Charge Transaction Fees?
Wix’s major value advantage is not charging any transaction fees (unlike Shopify, for instance).
However, you’ll need to pay for processing fees to third-party payment gateways, as is usual throughout retail. Wix will invoice you for these at the end of the month. Here are the rates:
- Credit or debit card with Wix Payments: 2.1% + 20p
- Apply Pay: 2.1% + 20p
- Chargeback fee: £15
It’s worth noting that Shopify’s chargeback fee is only £10, compared with Wix’s £15.
We go through competitors and their differences more thoroughly in our complete guide to the best online sales platforms for small businesses. Click over there now to find out if Shopify or Wix took the trophy, overall.
Does Wix Have a Free Plan?
Yes, Wix has a free plan, so you can design and publish your own website at no cost. Here are the limitations of the Wix free plan:
- URL contains “youraccountname.wixsite.com”
- Wix ads on every page
- 500MB of storage space
- Can’t take online payments
- No Google analytics
Wix also has a 14-day free trial so you can test its premium web builder free of charge. There’s a money-back guarantee for the first two weeks of any paid subscription as well.
Wix Billing Cycles and Hidden Fees
As well as the subscription price, there are some additional costs you should be aware of.
Wix billing cycles
You can choose to pay one of four ways: monthly, annually, once per two years or once every three years. Of these, the discounts are bigger if you pick the latter.
Be aware that subscriptions are on auto-renew, so you should set a reminder for when your billing period is coming to an end. Annual and biannual plans are renewed 14 days prior to the plan’s expiry date.
Additional Wix website costs:
The following additional charges may appear on your invoice from Wix:
- Custom domain name: approx £8-£48 a year
- Business email with Google: cost depends on price plan
- Paid apps (integrations)
- Third-party payment processing fees
- Mandatory taxes – including VAT
Bear in mind that if you bought a subscription while it was discounted, it will renew at the regular (higher) rate.
How to Get Wix Cheaper: Wix Deals and Discounts
Wix frequently offers 50% off deals, which is a great chance to save on outgoings. However, if there isn’t a sale on presently and you’re looking to buy then here’s an exclusive Expert Market discount code: TAKE10 can be input at checkout for 10% off your subscription.
The second way to save is to opt for longer subscription plans. Paying month-to-month is the most expensive way to use Wix, so you’ll save money in the long-run if you spend more upfront.
Wix Pricing Versus Competitors
If you’re looking to sell cheaply online, you’re probably wondering whether or not to choose Wix. To help solve this riddle, we’ve put together a comparison chart of Wix and its competitors’ lowest price plans for selling online without platform ads.
You can directly compare their features by clicking the left and right arrows:
Wix | Shopify | BigCommerce | Squarespace |
Wix Core | Basic Shopify | Standard | Business |
Price per month Paying for 12 months up front | Price per month Paying for 12 months up front | Price per month Paying for 12 months up front £25 | Price per month Paying for 12 months up front |
Transaction fees None | Transaction fees 2.0% (not applicable if using Shopify Payments) | Transaction fees None | Transaction fees 3% |
Unlimited products | Unlimited products | Unlimited products | Unlimited products |
Abandoned Cart Recovery | Abandoned Cart Recovery | Abandoned Cart Recovery | Abandoned Cart Recovery |
Sell on Facebook and Instagram | Sell on Facebook and Instagram | Sell on Facebook and Instagram | Sell on Facebook and Instagram |
Sell on marketplaces | Sell on marketplaces | Sell on marketplaces | Sell on marketplaces |
Print Shipping Labels | Print Shipping Labels | Print Shipping Labels | Print Shipping Labels |
Sell in local currencies | Sell in local currencies With Shopify Payments | Sell in local currencies | Sell in local currencies |
Try Now | Sell on Shopify | Try BigCommerce | View Squarespace |
As you can see from the above, the cheapest Wix plan does not offer all the features you’d need for a global sales set-up. For instance, Wix Core doesn’t allow you to sell in multiple currencies. You’d need to upgrade to Wix Business for that capability.
Yet if you’re purely looking at the cheapest way to sell online without adverts, Wix Core is a better deal than Squarespace Business, because the latter costs £3 more per month in subscription fees and charges 3% transaction fees on top of payment processing costs.
And while Wix Core doesn’t offer unlimited products like Squarespace Business, it does allow you to sell on Facebook and Instagram. This feature isn’t available on Squarespace Business and for small businesses and solo entrepreneurs, the ability to sell on social media is crucial.
Our Methodology
Our team of experts test each plan under different criteria to find out the pros and cons of each plan and which type of business owner suits which plan best. Overall Wix scored highest in our testing of the most popular website builders on the market, achieving a score of 4.9.
Our years of experience testing website builders and gathering feedback from end users have given us a keen insight into what to look for in a great builder. During our research and testing we look at the following criteria like website features, value for money, help and support, customer score, and ease of use.
Wix offers a healthy balance between attractive design options, time-saving AI tools, and reliable online selling options. We recommend small businesses looking to sell products and services sign up for a Wix free trial to try out its premium features.
There are a lot of great things to say about Wix, including that it offers the most affordable website builder price plans on the market today. Yet, there are limitations you get with Wix that you don’t with its competitors. These are:
- Limited storage space
- Limited product listing (max 50,000)
- Limited customer reviews
- Can’t print shipping labels on Wix Core plan
Still, Wix has a free plan you can use to publicise your local business or commercial project. However, this will come with Wix-branded adverts and you won’t be able to take payments from customers at this level.